You are the only one who can put together all of these pieces and create your own personal brand. It starts with understanding what you offer to people, honing skills that will benefit people and solve their problems.   You also need to be so passionate about something that others choose YOU over anyone else out there!  The key is intentionally building a strong personal brand.

Here are some benefits of personal branding: 

1. A strong brand is a powerful way to set your company apart from the competition and make it easier for clients to remember you.
2. A strong brand is a way to be known for who you are as a person and what you stand for. Your brand reflects your personality traits, values, beliefs and opinions. 
3. A strong brand will enable you to attract clients and opportunities as your reputation precedes you. You’ll be sought after because people know they can count on the quality of work that comes from working with you.
4. A strong brand gives you the opportunity to become a celebrity in your area of specialty. Gain name recognition where it counts most – with customers! Make an impression that lasts and get super-rewarded for being so unique.

Have you noticed a pattern in the benefits of having a strong personal brand? They all relate to your people being able to easily differentiate whom they should choose. It’s not about just beating out your competition or looking better than them, it’s about standing head and shoulders above them so that there is no question as to whom people need to turn to for their needs.